Our Story
About Bull River
We’re Jarom and Emma, the husband-and-wife team behind Bull River. We come from long lines of Utah cowboys and pioneers who helped shape the places we call home.
Jarom’s family roots run through Moab, where his grandparents raised their family and trained horses, many ridden by John Wayne and featured in his movies. Emma’s roots stretch from Spanish Fork to St. George, where her Snow ancestors helped settle Southern Utah.
We were raised to appreciate those who came before us, the work they put in, and the communities they built. We started Bull River to create something of our own, and we’ve found joy in working with the rodeos, small towns, local artists, and hardworking people who make Utah what it is.
From Emma
Bull River Road
I grew up on Bull River Road, directly behind a beautiful piece of farmland and horse pasture called Bull River. It’s owned and cared for by our dear friends L & L, who have been my neighbors since I was three years old.
Bull River was my first introduction to horses, working land, and the people who dedicate their lives to both. Their family became a huge part of mine.
From Emma
Where the Camera Came In
Bull River is also where my love for photography really began. I spent countless hours as a teenager taking pictures of friends and neighborhood families around their beautiful property.
It was a place where I could practice, get creative, and discover how much I loved telling stories through people and photos.
From Emma
Above the Barn
Years later, Jarom and I spent most of 2020 living in the 600-square-foot studio apartment above their barn.
We still talk about this time and agree it was one of the best chapters of our marriage.
Finding Our People
When we started Loud Face in 2021, rodeos weren’t even on our radar. Fast forward to 2025, and it only took a few rodeo projects for us to realize we’d found our people.
We’ve never worked with a community so welcoming, genuine, and hardworking. What started as a few projects quickly became the direction we knew we wanted to take our business.
Why Bull River
While we love seeing Utah grow, we have so much appreciation for the people who continue to carry on the traditions that have shaped this state for generations.
By naming our business Bull River, we hope to carry a little of that history forward through our own brand.
We’re so grateful for everyone who’s supported Loud Face over the years, trusted us with their projects, and helped us grow into what we are today. We’re excited to keep creating for the rodeo community, Utah-inspired recreation, and all the new projects ahead.
Same people, same goals, just a new name that means a whole lot to us.
What We Put Our Name On
We care about what we put our name on, from original, hand-drawn artwork and the clothing we make to the relationships we build. Bull River honors where we come from while helping us build something we’re proud to pass along.
We’re grateful you’re here and get to share a little piece of home with you.
Thank you
Emma & Jarom Stewart
& our two little buckaroos